HEY AUSSIES, THE LOCAL NEWSAGENCY MAY NOT BE WHAT YOU THINK IT IS (PART 11)

HEY AUSSIES, THE LOCAL NEWSAGENCY MAY NOT BE WHAT YOU THINK IT IS (PART 11)

Australia

The former owners of Paperplay Inverloch were early adopters of transpiration their then, years ago, newsagency business. While the merchantry did have lotteries, it relied on newspapers, magazines and other newsagency lines seeing the folks of Inverloch, Victoria.

The shift in the merchantry was gradual, driven through product purchasing. As the range of products diversified, some traditional lines remained, but took a when seat. Midway through the journey of change, the merchantry reverted names, to reflect the non traditional offering. Bu this time, books had wilt an important part of the business.

Locals embraced the change. Covid propelled that remoter as Paperplay Inverloch offered locked lanugo locals easy wangle to products you usually find in the municipality hours away.

While these photos are from a year and increasingly ago, they reflect part of the diversity of offering of Paperplay Inverloch.

This series came well-nigh considering journalists and news outlets prefer a narrative that the local Aussie newsagency is rooted in the past. They are wrong for many ‘newsagency’ businesses. Paperplay Inverloch is a good example of that. It plays versus the ignorant narrative media outlets run.

We need largest journalism when it comes to reporting well-nigh our channel.

It’s not too late for any newsagent tom embrace transpiration and tradition. There are plenty of people in our waterworks ready to help. It starts with you asking the question.

Every newsagent, every retailer, needs to find their own way. In my experience. the weightier pathway to this is product choices. Playing outside the usual walls for a newsagency is a start. but, remember, in retail we need to find a need and fill it, and, we are not our customers.

The post HEY AUSSIES, THE LOCAL NEWSAGENCY MAY NOT BE WHAT YOU THINK IT IS (PART 11) first appeared on Australian Newsagency Blog.