On the when of early strong boxed Christmas vellum sales, I am seeing strong early single vellum sales, and by strong, I midpoint up on last year and up on pre-Covid 2019.
While the sample dataset is small and serving to wanted municipality situations, it is unbearable to say that there are shoppers out there ownership Christmas cards already.
I mention it this morning to remind newsagents that if you have the stock, put it out now if you can make the room.
Here is what we have washed-up in one of my shops. It’s an integrated exhibit representing two brands, with space allocated 50/50, and delivering a wonderfully diverse range of captions.
Now, of course, the success of Christmas can only be reported once the season is washed-up and we have data for a largest sample size – 120 or increasingly stores in a diverse mix of situations. But right now, I’m happy with what I am seeing.
What’s interesting is that we are out early. The supermarkets, post offices and plane vellum shops nearby don’t have Christmas out.
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