A first-ever wringer of the impacts of Airbnb’s flexible search features – including ‘Categories’ and ‘I’m Flexible’ – shows they are diverting bookings yonder from Europe’s most saturated tourist hotspots and peak travel dates in support of increasingly sustainable travel trends, equal to a company report released at Web Summit last week by Nathan Blecharczyk, Airbnb Co-Founder and Chief Strategy Officer.
Airbnb launched its flexible search tools Categories (May 2022), I’m Flexible (May 2021) and I’m (Even More) Flexible (November 2021) to create a new way to search for travel and provide a tech-driven solution to mass tourism by helping guests discover homes and communities vastitude saturated tourist hotspots and at variegated times of the year. Around 1 in 20 stays on Airbnb are currently booked using flexible search features.
The new report ‘How Airbnb Supports Sustainable Travel In Europe’ includes the first wringer of the impacts of Airbnb’s flexible search tools on dispersing travel. It shows a shift in bookings from several top destinations to less popular destinations—both wideness destination cities, and wideness neighborhood destinations within cities. This trend is standing despite a unstipulated resumption of pre-pandemic travel patterns. Early insights and highlights include:
Flexible search is moreover helping to redirect guests approximately five miles farther yonder from their initial intended location within cities, compared to traditional searchers on Airbnb. Neighborhood-level analyses of flexible search users for the cities of Amsterdam, Barcelona, Lisbon, London, Prague and Rome show a resulting shift from booking in the most popular neighborhoods in favor of bookings on the outskirts of the cities or in other areas altogether:
In Amsterdam, flexible bookers increasingly often stay outside the city’s inner limits ( 32.5%) compared to traditional bookers, whereas in Barcelona, flexible bookers are less likely to typesetting in the two most popular areas of Eixample and Ciutat Vella than traditional bookers (respectively, -7.1% and -13.4%).
In Lisbon, Portugal, flexible bookers are increasingly likely to stay outside of the municipality part-way compared to traditional bookers ( 42.6%) and less likely to stay in the most touristic districts of Santa Maria Major and Mesericordia (respectively, -20.1% and -15.8%). And in London, flexible bookers are increasingly likely to stay outside of the Municipality of London ( 29% compared to traditional bookers) and less likely to stay in the most popular districts of Westminster and Camden (respectively, -17.8% and -23.9%).
’’We want Airbnb to be part of the solution to challenges associated with the growth of tourism, and to support sustainable travel trends,” said Nathan Blecharczyk, Airbnb Co-Founder and Chief Strategy Officer. “We are encouraged by the early insights into the impacts of flexible search, which are spreading guests and the benefits of tourism vastitude rented tourist hotspots. Airbnb will protract to invest in the growth of flexible search to support the responsible and sustainable growth of travel, while making it easier for anyone, anywhere to wilt a Host on Airbnb.”, says Nathan Blecharczyk, Airbnb Co-Founder and Chief Strategy Officer
The early wringer of flexible search on Airbnb highlights an velocity of once sustainable, decentralized travel trends on Airbnb in Europe, which are primarily driven by European guests. The profile of guests using Airbnb in Europe is increasingly European than at any point in Airbnb’s history. As Airbnb’s guest profile in Europe has wilt increasingly European, travel has wilt increasingly dispersed. In 2019, the top 10 most visited cities on Airbnb in the EU – including Paris, Barcelona and Rome – rumored for 20 percent of all trips in Europe, whereas they worth for just 14 percent of trips in 2022. The popularity of rural stays has moreover grown, increasing by 55 percent when comparing the first three quarters of 2019 to the same period in 2022.
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