How newsXpress is helping newsagents increase card sales

newsXpress has launched a integrated in-store and online cam pain to encourage uplift in vellum sales in its member newsagency businesses.

At the heart of the wayfarers is 2 cards designed and printed on quality stock in Melbourne, cards with captions that are not worldwide in the Christmas vellum mix.

I am not enlightened of any similar wayfarers overly and am proud to be part of a team bringing this to life for local small merchantry newsagents.

Here’s a video I shot Sunday explaining the campaign.

Here is some of the kit of digital resources provided to newsXpress members to support this campaign.

This wayfarers is 100% self-ruling for newsXpress members. It’s set to momentum terrific commercial and social value.

I am the managing director of newsXpress. While this may squint like a sales pitch for the marketing group, it is moreover a undeniability to whoopee to everyone involved with cards in newsagencies to urgently engage in increasing vellum sales. Putting cards in a pocket is not enough.

Helping people understand the value of a greeting vellum vastitude that moment they receive it, unshut it and read it is key to what we are trying here. Showing people reasons to requite cards vastitude the traditional is a factor. Using the vellum as a ways for creating a remembrancer for years to come is moreover key.

The increasingly all of us in vellum retail engage with these and other ways to broaden the value proposition of cards the increasingly we can expect to sell. It is vital we do this.

Our competitors in the vellum space, major retailers, are only interested in moving stock. Marketing to them is most likely to be price (discount) related. I don’t see any of them engaged with any ac giving to broaden the request of cards, to get people ownership increasingly than usual.

This wayfarers is designed to offer newsXpress stores an sectional value with a category engaging opportunity at its core.

I fathom there may be some who make fun of or criticise this campaign. If you hear that, please ask what they are doing to grow vellum sales, to grow engagement with the vellum category, to pitch cards in a way that nurtures engagement vastitude the first opening of a card.

This wayfarers has only been live a few days and once the feedback has been terrific.